Welcome to Positivestar, where style meets purpose! Founded in 2024 by GUERBY ABSOLU in the vibrant city of El Cajon, we set out on a mission to create a space where fashion empowers individuals to express their positivity and confidence. Our origin story is rooted in the belief that every piece of clothing can elevate not just your look, but your mindset.

At Positivestar, we believe in the power of fashion to radiate confidence, positivity and self-expression. Our brand was born from a desire to create stylish apparel and accessories that will make you stand out wherever you go. We understand that clothing is not just about fashion; it’s a vibe, and reflections of the rays that allowing you to shine bright through the darkness while making a statement in a world that often encourages conformity.

Our core messaging pillars guide everything we do: we celebrate your uniqueness, encourage you to wear your power, attraction, and curiosity to fuel your fearless spirit. With standout pieces like the Positivestar Lord of All Time T-Shirt and the SC Snapback Cap, we meticulously select high-quality materials to ensure that our products not only look good but feel great too. Whether you’re dressing for a casual day out or making a bold statement, our pieces are crafted to empower you to embrace your true self. Today we invite you to make every outfit a reflection of your personality.

Join us on this journey of self-expression and empowerment. Together, let’s embrace our individuality and inspire one another to shine bright. Explore our collection today and discover how you can wear your positivity with pride!

OUR MISSION 🎯

Is to make your star shine brighter than ever for life. where fashion is not just about style, but also about positivity and clarity.

OUR VISION 💡

Is to redefine fashion as a powerful force for positive change, where every piece tells a story of sustainability, sci-fi and limitless imagination. We envision a world where style not only reflects individuality, but also sparks curiosity, attraction and power.

OUR CORE VALUES 💎

We are beacons of inspiration, shining stars that carry an unwavering light of passion in the darkness. We believe in attraction where our power manifested by the curiosity of each other. We are dedicated to providing our customers with exceptional products that embody our core values of integrity, innovation, and exclusivity. Join us on our journey to make a positive impact in the fashion industry.